Find the pages that need more internal links.

Internal Linking Analysis

Internal links are how search engines discover and prioritize your content. Pages with few inbound internal links get less crawl attention and rank lower. "Orphan pages" with zero internal links may never be indexed at all. Conversely, hub pages with high authority but few outbound links are missing opportunities to pass equity to deeper content. EchoBat maps your entire internal link graph and identifies exactly where to add or improve links.

How It Works

EchoBat's ArchMap engine builds a complete internal link graph during the crawl. It computes PageRank scores, inbound/outbound link counts, and click depth for every page. The Link Opportunities lens then identifies underlinked pages, hub opportunities, and orphan pages. The Structure Health lens adds dead-end detection and link equity concentration analysis using the Gini coefficient.

Proof Returned in the Report

Every Internal Linking Analysis finding is tied to crawl evidence: affected URLs, the source signal, severity, score impact, and the next action exposed in the portal, CLI JSON, and MCP tools.

Sample Evidence Fields

  • Underlinked Pages: Pages with only 0-1 inbound internal links that are starved of link equity and crawl priority.
  • Hub Opportunities: High-authority pages with few outbound links — perfect candidates for distributing equity.
  • Orphan Pages: Pages with zero inbound internal links that search engines may never discover.

Why It Matters

  • Surface the exact pages that need more internal links
  • Identify authority-rich hub pages that can distribute equity to deeper content
  • Find orphan pages invisible to search engines
  • Quantify link equity distribution with statistical measures

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